Ballardvale Research

Contact Us

Briefing Notes 2005
Briefing Notes 2004
At-a-Glance Decks
Market Trends

Briefing Notes - 2005

The following reports are write ups from the more interesting vendor briefings.  Put another way, not every product is written up; only those with an intriguing twist/viewpoint.  A Briefing Note gives a short description of the state of the relevant market, how the vendor's product fits into that market, some background on the vendor and/or where the product is most appropriate, and ultimately finishes with Ballardvale Conclusions.  Note that the full reports are accessible only to Ballardvale clients.

  1. Briefing Notes:  StreamServe's Enterprise Document Presentment*, October 19, 2005.  Enterprises often communicate inconsistently with their customers because they don’t manage the "last communications mile.” That is, they (1) use separate systems (2) to output different information (3) on varied media. By pulling data from these stovepiped systems, transforming it, and then presenting it in paper and electronic formats, StreamServe helps companies bring order to their back-end confusion and achieve consistent and personalized messaging across all channels.
  2. Briefing Notes:  JumpTap's Mobile Search*, October 10, 2005.  Consumers have had a decade of experience using search to find and buy items on the Web. JumpTap is now bringing that same search-and-action process to cellphones with its mobile search product. By designing the software specifically for the cellphone UI and including support services such as advertiser billing, JumpTap offers ease-of-use for cellphone users and ease-of-revenue for wireless carriers.
  3. Briefing Notes:  Index Engines' Enterprise Search Appliance*, September 27, 2005.  Enterprise search imposes a quiet tax on IT: search engine crawlers can consume CPU cycles and network bandwidth as they index content. Looking to lower that tax and make search indexing less of a hassle, Index Engines is offering an appliance that indexes content as part of the backup process. With minimal overhead, the solution helps enterprises slipstream search into their IT processes.
  4. Briefing Notes:  Clay Tablet’s CT Web Content Management System*, September 15, 2005.  Web site translation has always been project-based and labor-intensive — and hence difficult to do. Clay Tablet is looking to change that. By integrating outsourced translation services with its Web content management solution, the company shrinks translation times to days and cuts translation costs in half — enabling small/medium-sized multinationals to field multi-language Web sites without breaking the bank.
  5. Briefing Notes:  SiteSpect's SiteSpect ASP and SiteSpect Enterprise*, September 8, 2005.  Leading edge companies are now using automated testing (e.g., A/B, multivariate testing) as a way to optimize their Web site design and content. SiteSpect’s novel entry, based on a network appliance, lets companies test content -- no matter where it resides on the page -- without requiring IT to alter the page template. Companies running complex Web sites will appreciate this many-option, low-impact solution.
  6. Briefing Notes:  ClickTracks’ BidHero*, August 25, 2005.  Noting that continually jockeying for ad prominence on search engine sites can be a daunting task, ClickTracks has released BidHero to make the job easier. From one streamlined interface, this bid management software lets analysts edit ads on Google and Yahoo!, suggests the best prices to pay, and monitors the ads’ effectiveness, so that enterprises can get the most out of their search engine marketing budget.
  7. Briefing Notes:  Omniture’s Site Catalyst 12 and Discover*, July 19, 2005.  Web analytics vendor Omniture has put a set of valuable tweaks into SiteCatalyst 12. These help enterprises define the right objectives, gather the right data, and distribute it to the right people. However, its biggest breakthrough is Discover: “OLAP on steroids.” This enables analysts to gain insights by going wherever their curiosity takes them, rather than being constrained by a pre-built data model.
  8. Briefing Notes:  Business Signatures' Customer Intent Suite*, July 11, 2005.  Online businesses don’t “know” their customers like the neighborhood store -- and so over- or under-sell. Striving to restore this lost intimacy, Business Signatures offers software that instantly profiles the HTTP stream, quickly discerning visitor intent as well as abnormal behavior. Thus armed, companies can act in real-time to increase their profits, improve their infrastructure, and defeat fraud.
  9. Briefing Notes:  Eloqua's Eloqua Conversion Suite*, July 8, 2005.  Enterprises want to spot prospects early and then close the hot ones -- without a lot of wasted effort. The Eloqua Conversion Suite aims to solve that problem. A mix of hosted software and outsourced services, the solution helps companies generate prospects, measure their interest, and pass the results to CRM systems. By focusing on interested buyers, Eloqua’s clients can make more sales with less effort.
  10. Briefing Notes:  Offermatica's Multivariate Testing*, July 7, 2005.  In order to increase sales via effective target marketing, companies cannot guess at what will work, but must continually test and execute. Offermatica is making that task easier with a hosted service that lets marketers test a wide variety of offers without IT involvement. Consequently, Marketing’s imagination can run wilder and what works is apparent sooner -- ultimately increasing site conversions and sales.
  11. Briefing Notes:  WebTrends' WebTrends 7.5*, May 27, 2005.  WebTrends 7.5, the latest software/on-demand release from Web analytics vendor WebTrends, promotes the get-down-to-business features of data accuracy, report personalization, and best practices knowledge transfer. By offering support for first-party Web cookies, an interactive Reporting Console, and free Web-based training, the company is recognizing the drive towards discipline in Web analytics.
  12. Briefing Notes:  Manticore Technology's Virtual Touchstone*, May 24, 2005.  Manticore Technology’s Virtual Touchstone ASP-based service takes three disparate technologies -- ad tracking, e-mail, and Web analytics -- and harnesses them to improve sales lead generation. By monitoring how prospects move through a Web site -- as well as integrating with -- the solution helps companies fill in prospect tracking and information gaps and go after those most inclined to buy.
  13. Briefing Notes:  X1's Enterprise Search*, May 9, 2005.  X1’s Enterprise Search software increases corporate productivity by going the extra step -- enabling “search and action.” Using bi-directional connectors to link to enterprise applications, the software lets users pull information and then act on it -- e.g., booking the order -- within the X1 interface. X1 makes enterprise information not only easier to find, but easier to act on: a productivity two-in-one.
  14. Briefing Notes:  Attensity's Attensity Workstation*, May 3, 2005.  Attensity is making it easier for companies to mine the treasure trove of facts and trends hidden in their unstructured data by offering Attensity Workstation. A text mining workbench, the software lets subject matter experts train the system on what to look for via a point-and-click interface. By simplifying the initial training step, Attensity Workstation makes it easier for analysts to find the pattern of the day.
  15. Briefing Notes:  BeatBox Technologies' BeatBox Replay*, April 22, 2005.  Recognizing that “the devil is in the details,” BeatBox Replay lets enterprises dissect the Web customer experience by replaying customer sessions at will — “TiVo for the Web,” if you will. An easy-to-install hardware/software solution, BeatBox Replay enables companies to zero in on online trouble spots, thereby helping combat fraud, debug system problems, and ultimately optimize the online experience.
  16. Briefing Notes:  Contact Network's Contact Network 3.0*, April 20, 2005.  Contact Networks 3.0 helps employees explore their company’s extended network of contacts via natural language search. By mining repositories such as e-mail and contact lists, the software can generate a list of people to contact in response to questions such as, “Does anyone here know the CFO at IBM?” In short, the software helps companies streamline internal knowledge sharing with minimal additional work.
  17. Briefing Notes:  iUpload's Perspectives*, March 8, 2005.  Companies interested in using Web logs, or blogs, to distribute content to communities beyond the corporate Web site now have iUpload’s Perspectives to handle the task. This on-demand solution saves time and makes it easy to enlist a wide range of contributors, including partners and customers. As such, Perspectives helps companies participate in the many corporate conversations outside their walls.
  18. Briefing Notes:  Interwoven's LiveSite*, March 7, 2005.  Enterprises looking to combine code and content as a way to create dynamic Web sites now have a shortcut: Interwoven’s LiveSite. Rather than waiting for custom code from IT, business users can drag and drop pre-built code/content components within a WYSIWYG interface to quickly create Web sites, intranets, and extranets. With LiveSite, the Web site can now be as dynamic as the business wants it to be.
  19. Briefing Notes:  Endeca's Latitude*, January 4, 2005.  Endeca’s Latitude gives enterprises the ability to query a wide variety of repositories -- databases, data warehouses, content management repositories, flat files, etc. -- from one interface. As such, it allows the majority of employees (who are not BI gurus) to retrieve text, find numbers, view charts and otherwise find the information they need quickly and easily. In short, it offers information retrieval for the many.

* requires client logon

Additional Briefing Notes2004.

For further information, contact Ballardvale Research at

Print this page  |    |  Add this page to Favorites
Company  |  Privacy  |  Contact Us  |  Site Map

Please send comments and corrections to the Webmaster.

© 2004-2006, Ballardvale Research.  All rights reserved.